Monday, February 6, 2017

Marketing and liberalism - the quest for eyeballs

The cost of a 30-second ad during this year's Super Bowl would reportedly set you back $5,000,000 bucks.  At first glance, it would seem that this would be a colossal waste of resources, and yet each and every available advertising slot during this year's game were gobbled up by businesses seeking 'eyeballs' to view the merits of their products.

The reason this marketing venue works is an old one: the Law of Large Numbers.  Dumbing down the statistical explanation to my level, it just means that if you throw enough mud at a wall, sure; most of it will slough off and wind up on the floor.  But a marginal amount of that mud will stick to the wall.  And it is this marginal mud that keeps businesses afloat.

When I was studying marketing back in my college days (I got a degree in the stuff, woo hoo...), we would call this concept on ad effectiveness "reach."  How many potential customers will view the pitch, and of those that see it, how many will be persuaded to dig into their wallets and fork over the cash?  We now call this concept of marketing reach "eyeballs."  An estimated 400,000,000 people watched this year's Super Bowl.  That would be 796,838,397 eyeballs (not everybody has two eyeballs, but most do).  That's a lot of eyeballs.  And the sponsors of those ads will all see the revenues come pouring in, now that the missus and millions of her like minded ilk will head to the cleaning aisle at the Piggly Wiggly and grab herself a bottle of Mr, Clean.  Why?  Because a sexy Mr. Clean really mopped the floor in the Super Bowl ad this year, lots of eyeballs can't be wrong.  

Enter politics and eyeballs.  Nancy Pelosi (D-Ca), the nominal head of the Democrat Party now that Barry is no longer an elected official, when asked why her Democrats over the last 8 years have lost multiple gubernatorial races, many seats in Congress, and countless more at the state and local levels, seems to have an answer: she and her ilk didn't get the word out.

That's right, boys and girls.  Red Nancy blames her party's woes on bad marketing: not enough eyeballs on their message.  Hillary Clinton outspent The Donald by maybe 8 - 1, and the DNC probably outspent the RNC by 2-1 nationally.  All of this spending was for ads, primarily blasting conservative values, spreading lies about what Democrats could do for our nation, etc.  

Nancy, you guys got the word out.  You reached those eyeballs.  Here's what you and your liberal buddies don't get: when you put lipstick on a pig, at the end of the day, that glamorous pig is still a pig.  Your message fell on deaf ears.  Or, more pertinent to this post, all of the eyeballs that laid their vision on your lies and Utopian garbage saw it for what it was.  Crap.

But go ahead, Nancy.  Fire the old marketing guys, the ones you say didn't get the word out.  Hire some new guys, guys who understand this 'eyeball' concept.  That's what will get your power back, Nance.  Those gavels will be back in your fingers before you know it.  No, don't take a deep down look at what you stand for, and what American's don't believe in anymore.  Don't toss all of that out.  No, no. Keep it, and next time, just spend more money.

Get more eyeballs involved, Nancy.  That's what you should do.


LL said...

I would have liked to see the Dems buy a lot advertising time at the Super Bowl. They could have presented their case that they are still the party of the little guy - send in your money now.

I'm always pleased when the Dems spend lots of money. They spend it on protesters that radicalize their party and toss it over the cliff to the left. MORE MONEY, SOROS.

Adrienne said...

I thought the ads were ham-handed and very obviously slanted politically. Pretty little Muslim women wrapped up in designer scarves? Ah - no. And a gyrating Mr.Clean will not induce me to go buy their product (from someone who never met a cleaning product she didn't want.)

I think this year's ads were indicative on how stupid lefties think the fly-over dirt people are.

Fredd said...

LL: I agree, Americans just love watching these filthy lefties smash windows and burn cars. It endears them to The Great Unwashed (that would be me and my ilk).

Fredd said...

Adrienne: oh, yes. Lefties are the ones with the brains, and have enough sense to live along the California coast, and not inland like barbarians. And dumb barbarians at that. Also correct, we fly-over types are indeed dirt people. Proud of it, actually. We pay for Mr. Clean's kid's college tuition. And his yacht payments.

Who am I trying to kid? Mr. Clean doesn't have yacht payments. He paid cash.

Kid said...

Oh yea, the dems and media and celebs need to triple down on stupid. THAT will get them elected next time (wink).

Fredd said...

Kid: I am pretty sure that some of the smarter liberal advisors have suggested that they might change things up, but Red Nancy will have none of that, nor Chuck Schumer. They are adamant about dancin' with those what brung 'em: socialism.

I would think that the message sent out over the last 8 years would start becoming clearer: Americans don't really like socialism. Not really.

LL said...

The Great Unwashed betrays the progs when they voted in Donald J. Trump. Will our betters ever forgive us?

Fredd said...

LL: of course our betters will forgive us; they have huge hearts (just ask them, they'll verify this as true). If, that is, we repent in our evil ways and cast our votes with them again.

Of course, once The Great Unwashed hands our betters their gavels back, they will get even with us somehow. We have to be punished, you know.