The National Football League has a marketing problem: viewers and accordingly revenues are down 12% year over year. Something is going on, and they can't quite put their finger on it.
Some NFL analysts suggest that these lagging revenues are because of the robust political year in 2015, and that eyeballs that would otherwise be viewing their games were concentrating on Donald Trump and Hillary Clinton. Others suggest that people are increasingly concerned over the national attention to concussions, and how they affect our nation's youth. Still others are pointing to former Baltimore Raven running back Ray Rice knocking out his then-fiance in an elevator.
None of them are point the finger at the exact cause of their woes: Colin Kapernick, the main reason people are tuning out.
When this idiot takes a knee during the national anthem for dumb reasons known only to this moron, there are plenty of Americans who take great offense at this blatant disrespect of something they hold extremely dear: patriotism for the country that they love.
People don't want to watch football and see anti-American behavior during what is arguably the most American of activities: football. When people switch off their TV sets because of this guy, and now quite a few copy cat idiots, this is the sound of wallets snapping shut.
Most businesses are acutely aware of that distinct sound. I am curious as to why NFL owners are oblivious to this sound.